12 general skills or competencies (Job family competencies) for Marketing Specialist
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
See 4 More Skill Behaviors
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
See 4 More Skill Behaviors
7 soft skills or competencies (core competencies) for Marketing Specialist
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
See 4 More Skill Behaviors
Skill definition-Executing and completing a task with a high level of accuracy.
Level 1 Behaviors
(General Familiarity)
Explains why attention to detail plays an important role in own function or unit.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Performs assigned responsibilities according to standard procedures and standards.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Implements a variety of cross-checking approaches and mechanisms.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Demonstrates expertise in quality assurance tools, techniques, and standards.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Designs techniques for measuring the cost and impact of errors.
See 4 More Skill Behaviors
Summary of Marketing Specialist skills and competencies
There are 0 hard skills for Marketing Specialist.
12 general skills for Marketing Specialist, Advertising, Brand Management, Content Marketing, etc.
7 soft skills for Marketing Specialist, Innovation, Attention to Detail, Initiative, etc.
While the list totals 19 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Specialist, he or she needs to be proficient in Innovation, be skilled in Attention to Detail, and be skilled in Initiative.